Make the most of the time you spend on Twitter
by following plenty of smart and influential people. Sure, it’s nice to
know what the stars are up to, but you’ll get a lot more benefit for
your career from keeping abreast of what’s going on with business leaders. Following are 25 suggestions of people to follow and why it’s worth your time to become one of their followers.
- Guy Kawasaki – @guykawasaki – shows up on just about every list of people to follow on Twitter. He’s an Entrepreneur Magazine columnist, managing director of Garage Technology Ventures, and author of plenty of great tweets that are relevant to today’s entrepreneurs and business people.
- Adam Toren – @thebizguy – is a co-founder of YoungEntrepreneur.com, which is a business networking site. His tweets offer insight to success in the marketplace, and he passes on many interesting articles.
- Tony Robbins – @tonyrobbins – Modeling the most successful people in the world.
- Michael Arrington – @techcrunch – is the guy behind TechCrunch, the leader in technology news. Although it’s not always him tweeting, TechCrunch provides real-time business and tech information.
- Christine Perkett – @missusp – is the founder and head of Perkett PR. He was PR executive of the year in 2008 and is a great role model for how Twitter can be beneficial.
- Eugene Lee – @eugenelee – is the CEO of Social Text, which was behind the first enterprise wiki and Enterprise 2.0 His tweets are full of business and tech talk that isn’t just self-promotional.
- Rick Myers – @rickm – is behind Talent Zoo, the job search site. His tweets stick to economic trends, international business and business in general.
- Richard Branson – @richardbranson – the man behind the Virgin brands, and 212th richest man in the world on Fortune’s 2010 list, offers fascinating fodder, and he tweets frequently with fellow entrepreneurs in mind.
- Tony Hsieh – @zappos – is the millionaire entrepreneur CEO that’s responsible for Zappos.com. His tweets provide a great primer in how to strengthen a team.
- Michael Michalowicz – @tpentrepreneur – is best known as the Toilet Paper Entrepreneur and has a book and blog so titled. His tweets are written with the goal of helping fellow entrepreneurs become successful.
- Steve Case – @stevecase – cofounded AOL, started Revolution, and remains on the cutting-edge of business success.
- Diane Hessen – @communispaceceo – is CEO of Communispace, an organization that manages more than 300 online communities. Her tweets primarily stick to business and she keeps her followers well informed.
- Andrew Ross Sorkin – @andrewrsorkin – is at the heart of The New York Times’ business coverage who offers plenty with his tweets.
- Justin Fox – @foxjust – is the editorial director for Harvard Business Review group as well as a MoneyWatch blogger, and author of Myth of the Rational Market. His sharp business writing and witty style make his tweets worth your time.
- Roben Farzad – @robenfarzad – provides pointed observations about the markets as well as the tech sector.
- Dan Schawbel – @danschawbel – is the author of Me 2.0 and is a leading personal branding expert, particularly for the Gen-Y crowd.
- Becky McCray – @beckymccray – has a background that’s a classic American “pull-yourself-up-by-your-bootstraps” story. Her tweets provide tips and insights from her years in business.
- David Garland – @therisetothetop – hosts a television show and strives to empower and energize entrepreneurs while entertaining them at the same time.
- Jared O’Toole – @jaredotoole – co-founded Factor 77 and strives to inspire people to “stop doing sh*t they hate.”
- Scott Stratten – @unmarketing – aims his business and tweets toward helping people to engage more and market less.
- Anita Campbell – @smallbiztrends – is the editor of the popular website, Small Business Trends. Her tweets provide advice and helpful links for business owners.
- Mark Bailey – @ventureoutlook – has more than 20 years of business experience and sits on several top-name-company boards. His tweets provide an insider commentary and perspective on the business world.
- Alexandra Levit – @alevit – is a Wall Street Journal columnist and best-selling author of business books whose tweets include valuable advice and articles.
- Bernadeen McLeod – @bernadeen – is a business coach who’s twittering includes small business tips, articles and resources.
- Nancy Clark – @nancyfclark – advocates for women and business and tweets about business and career resources as well as facts about women in the workplace.
