- Each day Facebook users spend 10.5 billion minutes (almost 20,000 years) online on the social network
- Australians spend 26 minutes, 27 seconds on Facebook each day, New Zealand 30m31s, Singapore 38m46s, United Kingdom 26m27s, France 21m53s, United States 20m46s, India 20m21s, Brazil 18m19s
- Only 50% of Facebook users have more than 100 friends (source: AllTwitter)
- There are 955 million active users on Facebook that spend an average of six hours and 35 minutes per month on the network (desktop only)
- An average of 3.2 billion likes and comments are posted every day
- Facebook posted a 67 percent year-over-year mobile growth rate (543 million monthly active users on mobile).
- The 6:35 per month spent on Facebook is nearly double the time (3:20) spent on Google.
- 58% of users return to the site daily.
- In an analysis of more than 60 Facebook marketing campaigns, 49 percent reported areturn on investment of more than five times, while 70 percent had a return on investment greater than three times. (source: AllFacebook)
| Global Market | Unique Audience | Active Reach |
| Brazil | 38,138,000 | 76.7% |
| Italy | 21,270,000 | 70.5% |
| Spain | 15,628,000 | 67.0% |
| France | 28,335,000 | 66.9% |
| United Kingdom | 25,737,000 | 63.9% |
| Germany | 24,508,000 | 54.6% |
| Japan | 14,877,000 | 24.4% |
| Switzerland* | 1,985,000 | 50.3% |
| New Zealand** | 2,672,000 | 79.8% |
| Taiwan** | 11,068,000 | 77.9% |
| United States** | 152,763,000 | 69.6% |
| Australia** | 11,010,000 | 68.4% |
| Read as: 38.1 million Brazilians visited Facebook
during March 2012, about 76.7% of those who were active online that
month from Home/Work computers in the market. * Online measurement in Switzerland is from Home computers only. ** New Zealand, Taiwan, the U.S., and Australia use Hybrid measurement, which includes sources in addition to home/work computers. Source: Nielsen |
- In any given week, less than 0.5% of Facebook fans engage with the brand they are fans of. (Source: Marketing Science)
- 20% of Facebook users have purchased something because of ads or comments they saw there. (Source: Ipsos)
- We are finding that 50 percent of smartphones are actually connecting to Facebook every hour of every day. (Source: AllFacebook)
- Facebook has 232 million users in Europe, 222 million in North America, and 219 million users Asia. (Source: AllTwitter)
https://www.facebook.com/
