- 27% of small and 34% of medium businesses are using social media for business (+10% Year on Year)
- 25% of SMBs have no strategy and only 28% of small and 24% of medium businesses measure their ROI of social media activity (source: MarketingMag)
- Social media users who receive excellent customer service from brands spend on average 21% more than non-social customers
- 83% of socially savvy consumers have walked away from a purchase in the past year after a negative customer service experience – compared with 49% of everyone else
- 80% of businesses use social media sites to monitor/extract information relating to competitors
- Only 44% of customer questions on twitter are answered within 24 hours
- 56% of customer tweets to companies are being ignored
(sources: AllTwitter, AllTwitter and AllTwitter) - 55% of consumers share their purchases socially on Facebook, Twitter, Pinterest and other social sites
- Facebook is most popular site to share online purchases (55%), Twitter (22%), Pinterest (14%), Instagram (5%) and LinkedIn (3%)
- 59% of Pinterest users have purchased an item they saw on the site, 33% of Facebook users have purcahsed an item they saw on their news feed or a friend’s wall
- 79% of Pinterest users are more likely to purchase items they’ve seen on Pinterest compared with Facebook users purchasing behavior
- 64% of Facebook users have clicked on a Facebook ad, but only one-fourth of these users actually converted and bought an item
- when making online purchases, 66% of consumers prefer to purchase from a retailer’s online site, vs its app (Source: AllTwitter)
- There are over 10 million social mentions of the Fortune 100 each month<
- With Twitter generating the most amount of chatter
- 87% of the Fortune 100 now use social media – with twitter the most popular
- Tweet volumes tripled in the last 12 months
- 75% of the Fortune 100 are on Facebook
- Each corporate YouTube Channel averages 2million views
- Fortune 100 Companies are creative multiple accounts per platform / per region
- 50% of Fortune 100 Companies have a Google+ Account
- 25% have a Pinterest Account (Source: Digital Buzz Blog)
- Facebook is the number one social marketing tool for brands at 83% (88% target for 2014), followed by Twitter at 53% (target 64% in 2014) (source: AllTwitter)
- On average companies respond to only 30% of social media fans’ feedback (Source: Factbrowser)
- By 2016 more than half of the dollars spent in US retail will be influenced by the web (Source: Forrester Research)
- 42% of employers say no to any use of social media in the workplace
- 40% of young workers rate access to social media at work abovereceiving a higher salary
- 53% of employers have a formal policy on social media
- 59% of media companies actively encourage their employees to use social media
- 71% of energy companies prohibit any use of social media at work
- Over 50% of workers aged over 50 use social media every day at work (source: AllTwitter)
- 73% of Fortune 500 companies have a Twitter account
- 66% of Fortune 500 companies have a Facebook page (source: AllTwitter)
- 18 different countries across Asia, including Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, South Korea and Thailand discovered that Facebook (88.8 %), Twitter (66.4%) and YouTube (62.4%) were the social platforms of choice amongst all respondents.
- LinkedIn (40%) finished fourth, ahead of blogs (39.2%) and Pinterest (20.8%), with Google+ being used by just 12.8% of Asian corporate marketers.(Source: AllTwitter)
- 94% of corporates use social media and 85% say it’s given their business more exposure
- 74% of brand marketers saw an increase in website traffic after investing just 6 hours per week on social media
- 61% of corporates still rate blogging overall, 23% of Fortune 500 companies actively maintain a corporate blog
- 76% of corporate marketers plan to increase their use of YouTube or other video marketing
- 65% of corporate marketers use social media to gain market intelligence (source: AllTwitter)
- 24% of the top 10,000 websites in the world use some form of official Facebook integration on their homepage (if standard links to Facebook Pages is included this jumps to 49%)
- 42% of the top 10,000 websites have some form of Twitter link on their homepage, just 4% use Twitter’s share button and only 10% utilize any official Twitter widgets
- The Facebook Like button is used on 7% of the top 10,000 homepages
- LinkedIn is featured on just 0.6% of the top 10k websites (0.3% using the LinkedIn share button) (source: AllTwitter)
- People are 25% more likely to buy a product that they would be proud to own if it has social media buttons next to it
- People are 25% less likely to buy an embarrassing product if it’s placed anywhere near a social sharing tool
- 70% of brands ignore complaints on Twitter
- 83% of people who complained on Twitter loved the response from those companies that did make the effort
- Only 26% of businesses regularly include a call to action in their tweets (source: AllTwitter)
- 42% of marketers believe Facebook is critical or important to their business (+75% since 2009)
- 62% of marketers say social media became more important to their marketing campaigns in the last six months
- Social media has a 100% higher lead-to-close rate than outbound marketing
- 77% of B2C companies have acquired customers from Facebook vs 42% of B2B
- Retail is the top industry that has acquired customers through Facebook (over 90%)
- 80% of US social network users prefer to connect to brands through Facebook
- Brands have seen a 46% increase in user engagement with the new Timeline format in Facebook
- Auto-posting to Facebook decreases likes and comments by 70% (Source: Hubspot)
- Facebook is responsible for 86% of social referrals, Pinterest 11% and Twitter 3%
- Facebook users generate 2.5 times more page views than Twitter and almost twice as many as Pinterest (FB 7, Pinterest 4.1, Twitter 2.7)
- Conversion rates for Facebook traffic: 2.6%, Pinterest 0.9% and Twitter 1.1%
- Average order value (AOV): FB $2.50, Pinterest $1.60, Twitter 80c (source: AllTwitter)
- 25% of Twitter users connect with a brand on the platform (over one third of these do so for discounts and promotions)
- Over 25% of Twitter users would consider contacting a business via the platform
- Over half of social networking users who share business-related content do so on Twitter (source: AllTwitter)
- 39% of companies do not track their social media responses at all, and 55% ignore all customer feedback on Twitter and Facebook, largely because they have no process in place to respond. (Source: AllTwitter)
- What do people want from brands on social media? ….
- 83% want deals and promotions
- 70% want rewards programs
- 58% want exclusive content
- 55% want feedback on new products (source: AllTwitter)
http://thesocialskinny.com/216-social-media-and-internet-statistics-september-2012/
