52 cool facts and stats about social media

1. 85 percent of women are annoyed by their friends (note—I don't think this is just limited to Facebook!)
2. Links about sex are shared 90 percent more than any other link.
3. More than 350 million users suffer from Facebook Addiction Syndrome.
4. 25 percent of users don't bother with any kind of privacy control.
5. The average Facebook user has 130 friends.

Statistics from Economist, Social Times, CNN.

Twitter

6. 750 tweets per second are shared on Twitter.
7. The original Twitter beta was launched on the birthday of CEO Evan Williams.
8. If Twitter was a country, it'd be the 12th largest in the world.
9. 30percent of Twitter users have an income of more than $100,000.
10. Twitter handles more search queries per month than Bing and Yahoo combined (24 billion versus 4.1 billion and 9.4 billion respectively).

Statistics from Compete, Twitter Press Centre and BNN News.

LinkedIn

11. Two new members sign up to LinkedIn every second.
12. LinkedIn has 161 million members in more than 200 countries and communities.
13. Members are on track to make more than 5.3 billion searches on the platform in 2012.
14. LinkedIn's revenue has doubled every quarter for the last two years.
15. There are more than 1 million LinkedIn groups.

Statistics from LinkedIn Press Centre.

YouTube

16. YouTube was founded to share dinner clips of a party due to the files being too large for email.
17. The most watched video is Lady Gaga's "Bad Romance," with 470 million views.
18. The most watched non-commercial video is "Charlie Bit My Finger Again," with more than 458 million views.
19. The average visitor spends 15 minutes per day on YouTube.
20. It originally started life as a dating site and was influenced by the Hot Or Not website.

Statistics: Techzine and YouTube Archives.

Blogging

21. 3 million new blogs come online every month.
22. 60 percent of bloggers are between 25 to 44 years old.
23. 20 percent of bloggers have been blogging for more than six years.
24. Professional bloggers maintain an average of four blogs.
25. 35 percent of corporate bloggers worked in a journalism, media or professional writing role.

Statistics: Technorati State of the Blogosphere 2011.

Pinterest

26. Pinterest drives more referral traffic than YouTube, Google+ and LinkedIn combined.
27. Users spend an average of just fewer than 16 minutes on the site.
28. The most popular age group is 25-34 year olds, accounting for 27.4 percent of the user base.
29. Pinterest receives 1.3 million visitors per day.
30. 97 percent of the fans of Pinterest's Facebook page are women.

Statistics: Modea

Instagram

31. 25 percent of Instagram users upload more than three pictures.
32. More than 5 million images are uploaded every day.
33. President Obama is on Instagram, having joined in January 2012.
34. Earlybird is the most popular filter, with 12.5 percent users preferring it (zero filters is the most popular way to use Instagram, with more than 47 percent of users going au naturel).
35. There are 575 likes per second.

Statistics: Instagram Press Centre, ReadWriteWeb, Social Media Delivered.

Google+

36. "Student" is the number one occupation of Google+ users.
37. More than 2/3 of its users are male.
38. The Google +1 button is used more than five billion times per day.
39. Google+ is adding 625,000 new users every day.
40. More than 42 percent of Google+ users are single.

Statistics: Google Blog, Techcrunch, Google Investor Reports.

Social media influence platforms

41. Klout has 50 times more traffic than PeerIndex, its closest competitor.
42. Kred tries to measure offline influence by allowing you to add achievements away from your online activities.
43. Klout changed its privacy model to allow opt-out from its service after a negative backlash in 2011.
44. Empire Avenue has users in more than 150 countries.
45. Justin Bieber is the only person with a perfect Klout score of 100 (says it all, then).

Statistics: Social Media Today, The Next Web.

The mobile Web

46. 42 percent of phones in the U.S. are smartphones, with 44 percent of European users using smartphones.
47. More than 110 million smartphone users in the U.S and Europe access social networks and blogs on their phones.
48. Tablets took just two years to reach 40 million users in the U.S. It took smartphones seven years to reach this figure.
49. China is the No. 1 country in the world for smartphone use, with approximately 1 billion users.
50. In the U.K., there are twice as many smartphone users than cigarette smokers.

Statistics: ComScore and SoMobile.

Bonus facts

51. Social gamers are expected to buy $6 billion in virtual goods in 2012.
52. One in five couples meet online; three in five gay couples meet online.

Statistics: eMarketer and Stanford University.

So there you have it. The updated 2012 edition of 52 cool facts about social media, offers a nugget for every week of the year. 

http://www.prdaily.com/Main/Articles/52_cool_facts_and_stats_about_social_media_2012_ed_11846.aspx 

Social Media For Business Statistics (Sep 2012)

• 27% of small and 34% of medium businesses are using social media for business (+10% Year on Year)
• 25% of SMBs have no strategy and only 28% of small and 24% of medium businesses measure their ROI of social media activity (source: MarketingMag)
• Social media users who receive excellent customer service from brands spend on average 21% more than non-social customers
• 83% of socially savvy consumers have walked away from a purchase in the past year after a negative customer service experience – compared with 49% of everyone else
• 80% of businesses use social media sites to monitor/extract information relating to competitors
• Only 44% of customer questions on twitter are answered within 24 hours
• 56% of customer tweets to companies are being ignored
  (sources: AllTwitter, AllTwitter and AllTwitter)
• 55% of consumers share their purchases socially on Facebook, Twitter, Pinterest and other social sites
• Facebook is most popular site to share online purchases (55%), Twitter (22%), Pinterest (14%), Instagram (5%) and LinkedIn (3%)
• 59% of Pinterest users have purchased an item they saw on the site, 33% of Facebook users have purcahsed an item they saw on their news feed or a friend’s wall
• 79% of Pinterest users are more likely to purchase items they’ve seen on Pinterest compared with Facebook users purchasing behavior
• 64% of Facebook users have clicked on a Facebook ad, but only one-fourth of these users actually converted and bought an item
• when making online purchases, 66% of consumers prefer to purchase from a retailer’s online site, vs its app (Source: AllTwitter)
• There are over 10 million social mentions of the Fortune 100 each month<
• With Twitter generating the most amount of chatter
• 87% of the Fortune 100 now use social media – with twitter the most popular
• Tweet volumes tripled in the last 12 months
• 75% of the Fortune 100 are on Facebook
• Each corporate YouTube Channel averages 2million views
• Fortune 100 Companies are creative multiple accounts per platform / per region
• 50% of Fortune 100 Companies have a Google+ Account
• 25% have a Pinterest Account (Source: Digital Buzz Blog)

• Facebook is the number one social marketing tool for brands at 83% (88% target for 2014), followed by Twitter at 53% (target 64% in 2014) (source: AllTwitter)
• On average companies respond to only 30% of social media fans’ feedback (Source: Factbrowser)
• By 2016 more than half of the dollars spent in US retail will be influenced by the web  (Source: Forrester Research)
• 42% of employers say no to any use of social media in the workplace
• 40% of young workers rate access to social media at work abovereceiving a higher salary
• 53% of employers have a formal policy on social media
• 59% of media companies actively encourage their employees to use social media
• 71% of energy companies prohibit any use of social media at work
• Over 50% of workers aged over 50 use social media every day at work (source: AllTwitter)
• 73% of Fortune 500 companies have a Twitter account
• 66% of Fortune 500 companies have a Facebook page (source: AllTwitter)
• 18 different countries across Asia, including Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, South Korea and Thailand discovered that Facebook (88.8 %), Twitter (66.4%) and YouTube (62.4%) were the social platforms of choice amongst all respondents.
• LinkedIn (40%) finished fourth, ahead of blogs (39.2%) and Pinterest (20.8%), with Google+ being used by just 12.8% of Asian corporate marketers.(Source: AllTwitter)
• 94% of corporates use social media and 85% say it’s given their business more exposure
• 74% of brand marketers saw an increase in website traffic after investing just 6 hours per week on social media
• 61% of corporates still rate blogging overall, 23% of Fortune 500 companies actively maintain a corporate blog
• 76% of corporate marketers plan to increase their use of YouTube or other video marketing
• 65% of corporate marketers use social media to gain market intelligence (source: AllTwitter)
• 24% of the top 10,000 websites in the world use some form of official Facebook integration on their homepage (if standard links to Facebook Pages is included this jumps to 49%)
• 42% of the top 10,000 websites have some form of Twitter link on their homepage, just 4% use Twitter’s share button and only 10% utilize any official Twitter widgets
• The Facebook Like button is used on 7% of the top 10,000 homepages
• LinkedIn is featured on just 0.6% of the top 10k websites (0.3% using the LinkedIn share button) (source: AllTwitter)
• People are 25% more likely to buy a product that they would be proud to own if it has social media buttons next to it
• People are 25% less likely to buy an embarrassing product if it’s placed anywhere near a social sharing tool
• 70% of brands ignore complaints on Twitter
• 83% of people who complained on Twitter loved the response from those companies that did make the effort
• Only 26% of businesses regularly include a call to action in their tweets (source: AllTwitter)
• 42% of marketers believe Facebook is critical or important to their business (+75% since 2009)
• 62% of marketers say social media became more important to their marketing campaigns in the last six months
• Social media has a 100% higher lead-to-close rate than outbound marketing
• 77% of B2C companies have acquired customers from Facebook vs 42% of B2B
• Retail is the top industry that has acquired customers through Facebook (over 90%)
• 80% of US social network users prefer to connect to brands through Facebook
• Brands have seen a 46% increase in user engagement with the new Timeline format in Facebook
• Auto-posting to Facebook decreases likes and comments by 70% (Source: Hubspot)
• Facebook is responsible for 86% of social referrals, Pinterest 11% and Twitter 3%
• Facebook users generate 2.5 times more page views than Twitter and almost twice as many as Pinterest (FB 7, Pinterest 4.1, Twitter 2.7)
• Conversion rates for Facebook traffic: 2.6%, Pinterest 0.9% and Twitter 1.1%
• Average order value (AOV): FB $2.50, Pinterest $1.60, Twitter 80c (source: AllTwitter)
• 25% of Twitter users connect with a brand on the platform (over one third of these do so for discounts and promotions)
• Over 25% of Twitter users would consider contacting a business via the platform
• Over half of social networking users who share business-related content do so on Twitter (source: AllTwitter)
• 39% of companies do not track their social media responses at all, and 55% ignore all customer feedback on Twitter and Facebook, largely because they have no process in place to respond. (Source: AllTwitter)
• What do people want from brands on social media? ….

• 83% want deals and promotions
• 70% want rewards programs
• 58% want exclusive content
• 55% want feedback on new products (source: AllTwitter)

http://thesocialskinny.com/216-social-media-and-internet-statistics-september-2012/

Social Media and Internet Statistics (Sep 2012)

Twitter Statistics

• Twitter has over 500 million registered users, but just 140 million active users (compared to Facebooks’ 950 million active users and probably over 2 billion registered users)
• The USA, whose 141.8 million accounts represents 27.4 percent of all Twitter users, good enough to finish well ahead of Brazil, Japan, the UK and Indonesia. (Source: AllTwitter)
• There are over 1.3 million active Twitter users in Arab countries
• Kuwait leads the way in Twitter penetration in Arab nations at 8%, ahead of Bahrain at 4%, Qatar at 2%, the UAE at 2% and Saudi Arabia at 1%
• Kuwait sent almost 60 million tweets in March (source: AllTwitter)
• 15% of online adults use Twitter
• 28% of black online internet users use Twitter
• 14% of Hispanic internet users are active on Twitter
• 12% of white internet users are active on Twitter
• The 18-29 demographic is most represented on Twitter, at 29% of user base, ahead of those aged 30-49 (14%) and 50-64 (9%)
• 14% of online men use Twitter vs 15% of online women (source: AllTwitter)
• Roughly 9% of US adult Internet users are on Twitte
• The average Twitter user has 27 followers
• 25% of Twitter accounts have no followers
• 40% of Twitter accounts have never sent a single tweet
• Only 18% of Twitter users tweet once or more a day
• ? of Twitter users are 25-34 years old
• More than half of active Twitter users follow companies, brands or products on social networks
• 79% of US Twitter users are more like to recommend brands they follow
• 67% of US Twitter users are more likely to buy from brands they follow
• 57% of all companies that use social media for business use Twitter (Hubspot)

Mobile/Smartphone statistics

• See what I did here? IT'S NOT EVEN AN IPHONE IMAGE! Turns out, other smartphones exist. I have no idea what this is, but it looks a lot like an iPhone except it's not one. That's all I have to say about that.
  Mobile now accounts for 10% of internet usage worldwide (this has more than doubled over last 18months) (The Next Web)
• 1.08 of the world’s 4 billion mobile phones are smartphones
• Apple and Android represent more than 75% of the smartphone market
• 7.96% of all web traffic in the U.S. is mobile traffic. That number skyrockets to 14.85% in Africa, and 17.84% in Asia — up 192.5% since 2010
• 29% of mobile users are open to scanning a mobile tag to get coupons
• 39% of instances where a consumer walks out of a store without buying were influenced by smartphones
• 91% of mobile internet access is for social activities, versus just 79% on desktops (Source: Hubspot)
• Over 1/3 of Facebook’s users access Facebook Mobile; 50% of Twitter’s users use Twitter Mobile
• QR code scans increased 300% in 2011 compared to 2010
• The average tablet user spends 13.9 hours per week with the device
• 73% of smartphone owners access social networks through apps at least once per day (Source: Hubspot)
• There was 103% growth in website traffic from smartphones from 2011-2012
• US consumers spend almost 1 in every 10 ecommerce dollars using a mobile device (Source: Hubspot)
• There are currently 6 Billion mobile subscribers worldwide
• This equals 87% of the world’s population
• China and India account for 30% of this growth
• There are over 1.2 Billion people accessing the web from their mobiles
• Over 300,000 apps have been developed in the past 3 year
• Google earns 2.5 Billion in mobile ad revenue annually (Source Digital Buzz Blog)

Instagram Statistics

• More than 50 million users over past 2 years
• 300 million pictures uploaded to Facebook a day (via Instagram)
• Instagram gains one new user every second
• One billion photos have been taken with the app
• There are 58 photos uploaded eveyr minute
• 575 likes and 81 comments by Instragram users every second source: Digital Buzz Blog.

Multi-screen media usage Statistics

• Just a note: if you have this many screens, seek help.
  Watching video on computers has become as common as watching video on television among online consumers
• Mobile video is prominent in Asia-Pacific and Middle East/Africa where 74% and 72% of online consumers respectively watch video on mobile at least once a month (and at almost 40% say they do at least once a day) (source: Nielsen)
• 38% of North Americans watch mobile video once a month
• 90% of people move between devices to accomplish a goal.

• 38% of our daily media interactions are on smartphones
• On average, we spend 4.4 hours of our leisure time in front of screens each day.
• Our time online is spread between 4 primary media devices: TV (43 min.), PC/laptop (39 min.), tablet (30 min.), smartphone (17 min.).
• 54% of smartphone use is motivated by communication, and 33% by entertainment.
• 60% of smartphone use occurs at home, while 40% occurs out of the home.
• 63% of tablet use is motivated by entertainment, and 32% by communication.
• 80% of searches conducted on a smartphone are spontaneous.
• 59% of smartphone shopping is done at home, while 41% is done out of the home
• 30% of shopping-related content accessed on a smartphone is driven by search. (Source: Hubspot)

LinkedIn Statistics

• 61% use LinkedIn as their primary professional networking site
• 81% of LinkedIn users belong to at least one group
• 42% of users update their LinkedIn profile information regularly
• 82% are aware there are ads on LinkedIn
• 60% of users have cliked on an ad
• 90% of users find the site to be useful
• 61% do not pay for a premium LinkedIn account (source: Socialtimes)

Social media security

• 1 in 4 users location tag their Facebook posts each month
• More than 20 million US users have their birthday and year included in their profile
• An average user has 229 Facebook friends
• 16% of Pinterest accounts are connected to Twitter
• 50% of Facebook users check their security settings ever 2-3 months (source: AllTwitter)

Social Gaming

• 58% of Social Gamers are over 40 years old
• 29% are Married with children
• 79% have a college degree or better
• 44% earn over $50,000 per year
• 8% of people access the games from a mobile phone (source: Digital Buzz Blog)

http://thesocialskinny.com/216-social-media-and-internet-statistics-september-2012/

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