If you don’t know, companies have already started using twitter as it
is the new way to promote, connect and brand a company. In my last post
I mentioned if your company is not using twitter then your company is
going to miss out be crushed.
So why bother using twitter for your business? Even twitter
themselves know about the power of using twitter for business that
they’ve set up a special twitter 101. Here is what twitter says
Here are reasons that I’ve came up.
1. Connecting with customers
This is the main reason why you should use twitter for your
business. You will be able to connect with your customers because they
themselves are using twitter. Twitter has become a daily routine where
people log onto it every single day, some log onto twitter the first
thing they wake up even before brushing their teeth. If you have an
unsatisfied customer you will hear them on twitter. This will help your
company to help them. On the coming days I’ll be going deeper about how
you can “spy” on tweets using free tools like twitter search.
2. Branding
You don’t have to be a big brand like Dell, Nike, Starbucks to brand
yourself on twitter. You can be an average joe and brand yourself on
twitter. For me if your company is not recognize then you need to get a
PERSONAL account. Why? Firstly nobody want to talk to a LOGO unless its a
famous brand. Everyone wants to connect with a person and not a bot.
3. Customers feedback
Once you have connected with your customers you will for sure be
getting feedback on how you can improve your product, your services and
maybe even improve your customers service. Listening to them will help
you in the future.
4. Marketing
One of the reasons to use twitter is you get to market your product
or services to more people and the best part about that is its FREE. You
don’t have to pay (Unless if you plan to hire someone to run your
twitter account).
5. News
You can also give latest updates on twitter about your company by
tweeting. Here is one done by JetBlue Airways on their twitter account @jetblue
6. Give away coupon codes and promotions
You can also tweet about new deals and coupons codes to help give
your company the extra boost. What everyone love include me is getting a
good deal. Weather its a promotional lunch set, if its cheap. I want
it. Here is a tweet on Dell is doing it. For
me you don’t have to be like dell in order to do this. You can have a
normal business as well. If you have a restaurant and you have build
loyal or new followers in your place you can send out tweet like “Having
a special set lunch this weekend.” or something like that. They can
tweet you for more information regarding that. I am going to teach you
how you can get local twitterers
7. Twitter is Viral
If you’ve have succeeded gaining some popularity with your twitter
account you will know how viral twitter can be. This will be part of
your marketing strategies that you can use in the future. Dell have
succeeded in making their tweets viral with their promotion tweets.
8. Spying on competition
Did you know you can spy on competition too? Best part about this and
spying on customers is that its FREE using twitter search. You can not
only read what customers are talking about you but you can also read
what customers are talking about your competition. If your competition
is not doing anything with their customers complaints. Then what happens
if you (the savior) suddenly tweet them “hey I heard you have a problem
with…..” Just an example.
9. Increase Sales
Twitter can help you increase sales and make PROFIT. Dell is one of
the company that have increase their sales on twitter. How much sales?
Imagine $6.5 million in sales as reported at mashable
10. Brand loyalty
At the end of the day, once you have engaged, helped your customers
(your followers) on twitter. They will be loyal to your brand for a long
time. This will be talked more in the future post.
