- Twitter has over 500 million registered users, but just 140 million active users (compared to Facebooks’ 950 million active users and probably over 2 billion registered users)
- The USA, whose 141.8 million accounts represents 27.4 percent of all Twitter users, good enough to finish well ahead of Brazil, Japan, the UK and Indonesia. (Source: AllTwitter)
- There are over 1.3 million active Twitter users in Arab countries
- Kuwait leads the way in Twitter penetration in Arab nations at 8%, ahead of Bahrain at 4%, Qatar at 2%, the UAE at 2% and Saudi Arabia at 1%
- Kuwait sent almost 60 million tweets in March (source: AllTwitter)
- 15% of online adults use Twitter
- 28% of black online internet users use Twitter
- 14% of Hispanic internet users are active on Twitter
- 12% of white internet users are active on Twitter
- The 18-29 demographic is most represented on Twitter, at 29% of user base, ahead of those aged 30-49 (14%) and 50-64 (9%)
- 14% of online men use Twitter vs 15% of online women (source: AllTwitter)
- Roughly 9% of US adult Internet users are on Twitte
- The average Twitter user has 27 followers
- 25% of Twitter accounts have no followers
- 40% of Twitter accounts have never sent a single tweet
- Only 18% of Twitter users tweet once or more a day
- ? of Twitter users are 25-34 years old
- More than half of active Twitter users follow companies, brands or products on social networks
- 79% of US Twitter users are more like to recommend brands they follow
- 67% of US Twitter users are more likely to buy from brands they follow
- 57% of all companies that use social media for business use Twitter (Hubspot)
Mobile/Smartphone statistics
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Mobile now accounts for 10% of internet usage worldwide (this has more than doubled over last 18months) (The Next Web)See what I did here? IT'S NOT EVEN AN IPHONE IMAGE! Turns out, other smartphones exist. I have no idea what this is, but it looks a lot like an iPhone except it's not one. That's all I have to say about that.
- 1.08 of the world’s 4 billion mobile phones are smartphones
- Apple and Android represent more than 75% of the smartphone market
- 7.96% of all web traffic in the U.S. is mobile traffic. That number skyrockets to 14.85% in Africa, and 17.84% in Asia — up 192.5% since 2010
- 29% of mobile users are open to scanning a mobile tag to get coupons
- 39% of instances where a consumer walks out of a store without buying were influenced by smartphones
- 91% of mobile internet access is for social activities, versus just 79% on desktops (Source: Hubspot)
- Over 1/3 of Facebook’s users access Facebook Mobile; 50% of Twitter’s users use Twitter Mobile
- QR code scans increased 300% in 2011 compared to 2010
- The average tablet user spends 13.9 hours per week with the device
- 73% of smartphone owners access social networks through apps at least once per day (Source: Hubspot)
- There was 103% growth in website traffic from smartphones from 2011-2012
- US consumers spend almost 1 in every 10 ecommerce dollars using a mobile device (Source: Hubspot)
- There are currently 6 Billion mobile subscribers worldwide
- This equals 87% of the world’s population
- China and India account for 30% of this growth
- There are over 1.2 Billion people accessing the web from their mobiles
- Over 300,000 apps have been developed in the past 3 year
- Google earns 2.5 Billion in mobile ad revenue annually (Source Digital Buzz Blog)
Instagram Statistics
- More than 50 million users over past 2 years
- 300 million pictures uploaded to Facebook a day (via Instagram)
- Instagram gains one new user every second
- One billion photos have been taken with the app
- There are 58 photos uploaded eveyr minute
- 575 likes and 81 comments by Instragram users every second source: Digital Buzz Blog.
Multi-screen media usage Statistics
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Watching video on computers has become as common as watching video on television among online consumersJust a note: if you have this many screens, seek help.
- Mobile video is prominent in Asia-Pacific and Middle East/Africa where 74% and 72% of online consumers respectively watch video on mobile at least once a month (and at almost 40% say they do at least once a day) (source: Nielsen)
- 38% of North Americans watch mobile video once a month
- 90% of people move between devices to accomplish a goal.
- 38% of our daily media interactions are on smartphones
- On average, we spend 4.4 hours of our leisure time in front of screens each day.
- Our time online is spread between 4 primary media devices: TV (43 min.), PC/laptop (39 min.), tablet (30 min.), smartphone (17 min.).
- 54% of smartphone use is motivated by communication, and 33% by entertainment.
- 60% of smartphone use occurs at home, while 40% occurs out of the home.
- 63% of tablet use is motivated by entertainment, and 32% by communication.
- 80% of searches conducted on a smartphone are spontaneous.
- 59% of smartphone shopping is done at home, while 41% is done out of the home
- 30% of shopping-related content accessed on a smartphone is driven by search. (Source: Hubspot)
LinkedIn Statistics
- 61% use LinkedIn as their primary professional networking site
- 81% of LinkedIn users belong to at least one group
- 42% of users update their LinkedIn profile information regularly
- 82% are aware there are ads on LinkedIn
- 60% of users have cliked on an ad
- 90% of users find the site to be useful
- 61% do not pay for a premium LinkedIn account (source: Socialtimes)
- 1 in 4 users location tag their Facebook posts each month
- More than 20 million US users have their birthday and year included in their profile
- An average user has 229 Facebook friends
- 16% of Pinterest accounts are connected to Twitter
- 50% of Facebook users check their security settings ever 2-3 months (source: AllTwitter)
- 58% of Social Gamers are over 40 years old
- 29% are Married with children
- 79% have a college degree or better
- 44% earn over $50,000 per year
- 8% of people access the games from a mobile phone (source: Digital Buzz Blog)
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