Are You Sitting There Staring at Your Brand Page Wondering How to Get More Facebook Likes?
This article will take you through a few tips that you can use to
increase your Facebook likes and grow your social media presence:
Note:Before we get started you need to know that just because
you have a lot of Facebook likes doesn’t mean that they have any value.
What I mean by this is if you’re not updating and engaging with your
community on a consistent basis then you really don’t have a community.
Make sense? Good, let’s move on.
Ask Your Friends & Family to Like Your Page
This is a great way to get the ball rolling if you’re just starting
out. Your friends and family should be supporting you so don’t hesitate
to ask them.
Note: If you’re managing a Facebook account for a client then this not a good idea.
“Reminder. Inviting your entire friends list to your latest clients
new fanpage is really bad form! Especially local businesses out of area”
– Robert Caruso
Start A Blog and Let Your Readers Know You’re On Facebook
Have you liked SteamFeed on Facebook yet? Click the like button right above here!
See what I did there? Smooth, I know.
Starting a blog is one of the fastest and most trusted ways to not
only keep your customers up to date on your brand but it’s also a great
way to land new potential customers. If you write well, are passionate,
and you’re knowledgable about your industry then a blog is right up your
alley.
Start A Marketing Campaign on Facebook
For as little as $5 a day you can target the people you want to like
your page. You can filter the ad by age, sex, location, keywords they
have in their profile, etc…to make sure you’re targeting the right
people. Even though it costs money upfront to get these likes these are
all potential customers if you set your filters correctly when creating
your ad.
Increase Your Engagement So That Others Will See Your Brand
The more people that like and comment on your updates the more your
brand will show up in their timeline, which will allow their friends the
opportunity to like your page as well.
How do you increase engagement on your posts? Let me tell you.
1. First go to PostRocket
(affiliate link) and sign up for a free account (they give you all the
goodies in the premium account for 30 days! Don’t worry it converts to
the free account after your trial). This is a great tool to help you
optimize your Facebook updates.
2. Images have a higher rate of engagement. So find the perfect image to add onto your update.
3. A lot people find that quotes are a big hit with their audience.
4. You can ask people to share and like you updates (don’t do this too often because it can become annoying quickly).
5. Use the Optimal Amount of Characters In Your Update
2. Images have a higher rate of engagement. So find the perfect image to add onto your update.
3. A lot people find that quotes are a big hit with their audience.
4. You can ask people to share and like you updates (don’t do this too often because it can become annoying quickly).
5. Use the Optimal Amount of Characters In Your Update
My friend Peg Fitzpatrick wrote a great post called “Social media post length? Use the proper size for the win” where she explains the optimal amount of characters you should use in your social media updates.
“Although Facebook has been very generous in their character
allotment the most popular posts are shorter. Per Facebook Best
Practices: “Posts between 100 and 250 characters (less than 3 lines of
text) see about 60% more likes, comments and shares than posts greater
than 250 characters.”
6. You can remind (remind is the key word here. If you spam they’ll
be consequences) your community that if they want to make sure they get
your updates they can check the “Get Notifications,” “Show in News
Feed,” and/or “Add to Interests Lists” (Get Notifications seems to be
the option that people are leaning towards).
This is what happens when a subscriber adds your brand on an interest list
What happens when I subscribe to a list?
When you subscribe to a list, that list will get added to the Interests section of your bookmarks. When you click on the name of the list, you’ll see a feed of the posts and activity from the people and Pages on that list. You may also see highlights from this list in your main news feed. – Facebook
What happens when I subscribe to a list?
When you subscribe to a list, that list will get added to the Interests section of your bookmarks. When you click on the name of the list, you’ll see a feed of the posts and activity from the people and Pages on that list. You may also see highlights from this list in your main news feed. – Facebook
Run a Facebook Fan Only Giveaway Contest
If you have a product or service that you’re willing to give away and
believe your target community would find value in then you may want to
run a Facebook Giveaway Contest to increase your likes.
Jeff Bullas wrote a great post called “15 Steps For Creating A Successful Social Media Giveaway Contest” that should help you get going.
Use Text Messaging
Do you speak in front of crowds?
You can have people send a text message to 32665 (FBOOK) with the
words “like yourusername” (no quotations needed) for them to
automatically like your page. For example you could say: “Text FBOOK
with the words like steamfeed”
Do Not Do The Following To Grow Your Facebook Page
1. Do not like someone’s page with the expectation of them liking you back. This is lame and frowned upon.
2. Do not buy likes. If you do that’s all you’ll get. You won’t get engagement or sales. It’s a waste of money and highly frowned upon. It’s also against Facebook’s terms of service.
3. Do not update all of your social media accounts all at once. Facebook and hashtags don’t go together.
2. Do not buy likes. If you do that’s all you’ll get. You won’t get engagement or sales. It’s a waste of money and highly frowned upon. It’s also against Facebook’s terms of service.
3. Do not update all of your social media accounts all at once. Facebook and hashtags don’t go together.