Understanding the tone of each social network especially during the
holidays can be tricky for businesses. Create content for your marketing
initiatives that is applicable to both your industry and to
Easter. Below we detail the major social networks and what types of
posts are best for each.
Facebook
Posting
about topics, holidays, and current events that Facebook users already
have in mind tend to go more viral than other posts. For example, posts
that mentioned Independence Day on July 4th created somewhere near 90%
more engagement than all other types of posts published that day.
What kind of content is best to post on Facebook?
- Photos on Facebook Pages receive 53% more likes than the average post.
- Photos attract 104% more comments than the average post
- Fill-in-the-blank posts generate about 90% more engagement than the average text post.
Below, London Drugs utilizes both a fill-in-the-blank post and an image.
Google+
Google+
is home to the tech-savvy. Which means outdated posts are not going to
bode well with your audience. Relevant and trending topics are monitored
and responded to. Keep track of when Easter is trending on Google+ so
you can get on top of it.
Keep thing fresh like E! Entertainment
News by creating some content around Easter in a way that is somehow
connected to your business. Includes interesting images and the
occasional links to interesting content, promotions, and videos. Posting
links to your original content will get indexed by Google and improve
your SEO.
E! Entertainment News makes Easter relevant by having
celebrities talk about “saving the chocolate bunnies from extinction
this year.” They executed a playful way to celebrate the holiday.
Pinterest
Pinterest
is a powerful tool for social promotions. Yet as of October 2012, 71%
of businesses were not on the social network. Pinterest users spend more
money, more often on more items than any other of the top 5 social
platforms.
This makes Easter the perfect season to utilize Pinterest. Help your customers find Easter gifts, crafts, DIY, and more.
How women (70% of all Pinterest accounts) use Pinterest for holiday shopping:
- 60% to find gift ideas
- 26% to create a wishlist to share
- 23% top in photos of gifts bought or made for others
- 36% to do research on gifts for others that are already in consideration
Twitter
It’s
hard to get heard with all of the noise on Twitter. There are
approximately 3,000 tweets sent per second! So make your tweets
exciting. In less than 140 characters, you have to grab the attention of
your audience.
Giving followers a peek into behind-the-scenes
can go a long way. To the audience, it feels exclusive. It’s necessary
to provide content that they feel is worth their time. Or give them
ideas on something they are interested in.
