Easter may not
seem as big a gift giving occasion as Christmas and
Mothers Day, but it is still a commercially viable event
each year. Consider all the
Easter Eggs and hot cross buns that are consumed each
year …Obviously, if
you sell chocolate products, Easter is a big business
event; other businesses can also utilise Easter as a
promotional tool. Remember that
Easter is more than Easter Eggs – and that not everyone
actually eats them anyway. Think about other aspects of
Easter for originality and relevance.
Some ways you
can bring Easter into your business include:
- Demonstrate how your products can be used as Easter gifts or for Easter entertaining
- Provide information sheets about how to use any of your products for Easter (eg if you sell eggs, explain how to empty and die them; if you sell timber, have some rabbit hutch plans available.)
- Give Easter eggs to your customers, either in with their purchases or have a bowl accessible to them to help themselves.
- Send Easter cards to your clients
- Make your April newsletter themed to Easter – add Bilby graphics, a picture of some eggs and an Easter greeting; for something extra, add a colouring page for children, shape the newsletter like an Egg or bilby or include an Easter story or article
- Have an Easter competition
- Serve hot cross buns to clients that week
- Use themed paper to wrap purchases
- Decorate your business with coloured eggs and/or Easter pictures
- Add Easter eggs or chocolate products to your range for a month or so
- Make a range of Easter products and display them – offer them for reduced prices or free if appropriate
- Invite regular clients to an Easter Bilby (or Bunny) visit, complete with eggs and maybe photos of children with the Easter Bilby
- Have a pet rabbit on display, and maybe available for children to hold and pet
- Have an Easter Egg or treasure hunt at a designated time
- Add Easter graphics to your web site, brochures and the like
- Have an Easter sale/special
- Give out Easter stickers or balloons printed with an Easter item
- Sell some hand crafted Easter cards
- Attach a little Easter chicken or bunny to products on display
- Run a demonstration or class on dying eggs, making cards, baking hot cross buns
- Produce or display a list of local church service times for Easter
- Supply recipes for Easter traditions around the world –Tsoureki (Greek Easter bread), Kolache (Bulgarian bread) or Pisanki (Polish Easter Eggs) for instance
