Easter Holiday
Spending Statistics
|
Data
|
Total annual spending on all Easter-related goods
|
$14.6 Billion
|
Total annual spending on Easter candy
|
$2.1 Billion
|
Average annual amount spent online on Easter candy,
clothes and supplies
|
$225.43
|
Average annual amount spent in bricks-and-mortar stores on
Easter
|
$131.04
|
Average amount spent on Easter clothes
|
$60.55
|
Average amount spent on Easter candy
|
$28.11
|
Average amount spent on Easter food
|
$61.74
|
Average amount spent on Easter flowers
|
$31.66
|
Gifts
|
$46.70
|
Decorations
|
$28.11
|
Greeting Cards
|
$17.20
|
Other
|
$40.82
|
Easter Candy Statistics
|
Data
|
Pounds of easter candy purchased annually
|
120 Million
|
Number of Jelly beans made for easter
|
16 Billion
|
Percent of Easter candy purchased that is chocolate
|
70 %
|
Number of chocolate bunnies made for Easter each year
|
90 Million
|
Percent of Americans who say chocolate bunnies should be
eaten ears first
|
76 %
|
Percent of Americans who describe Easter as a
"Religious Holiday" or
"Jesus’ Resurrection"
|
||
Demographic
|
Religious Holiday
|
Jesus’ Resurrection
|
All Adults
|
67 %
|
42 %
|
Women
|
66 %
|
43 %
|
Men
|
68 %
|
42 %
|
Married
|
70 %
|
44 %
|
UnMarried
|
63 %
|
39 %
|
White
|
69 %
|
42 %
|
Black
|
65 %
|
43 %
|
Hispanic
|
67 %
|
37 %
|
Conservative
|
79 %
|
53 %
|
Moderate
|
63 %
|
40 %
|
Liberal
|
57 %
|
29 %
|
Catholic
|
65 %
|
37 %
|
Protestant
|
78 %
|
51 %
|
Source: Internet Retailer, Barna Group, National Retail Federation,
National Confectioner’s Association (Date Verified: 2.27.2012)
National Confectioner’s Association (Date Verified: 2.27.2012)
